Rohitaash Says…

Since the time immemorial, this immortal search has consumed my emotional mind

where is that place, person, product or service that takes my life’s experience to the next high?

cos my faults, fate, peace and pain; love, hate, loss and gains, are but a reflection of same

so precious is this knowledge, it lets few rule the world, but I spend my time playing blame game

I have always believed that individuals, companies and countries that people usually term as great, carry with them a higher awareness of this need of humankind to experience life in an ever improving way. They know what they must do right now. They also know what they must continue to do right to scale up to ever increasing expectations of their community, constituency or customers which collectively makes up the marketplace. They not only know what their marketplace wants now but are extremely good in following its direction and keeping themselves innovative enough so they could change with the changing marketplace.

I believe its the possibility of enhanced experience that drives and perhaps explains in simple terms, the constantly shifting marketplace. The marketplace, being experience driven and in turn led by ambitious customers, community and constituency members, flock to ideas that clearly separates best from the rest.

This applies to startups, continously rising companies like Google or Microsoft, not so growing companies like EBay or Yahoo, a rising political leader like Obama or Bush, a country like USA or India and also to a spouse, a business partner, an employee or any individual in any interactive situation.

Often such individuals, companies and countries find themselves confronted with following three “real” challenges in order to truly realize their ambitions.

1. What exactly is their potential?

2. Do they have absolute clarity on the experience they want to provide to those they serve?

3. Can they continue to redefine themselves to fulfill the expecations of continously evolving marketplace?

While resolving the first can simply be a matter of creating self awareness, resolving the next two can be lot more tricky and subjective.  Startups usually have clarity on the 1st two but large businesses get too caught up in the jargon created by media, business magazines and the management consulting firms and many a times end up losing their marketplace to newer startups which simply have more clarity! Often times its a not-so-hungry or insecure CEO or head of the state, practising jargon in everyday internal and external meetings leaving their marketplace confused, chaotic, unsure and insecure. Blame game follows but it only keeps media and the onlookers happy.

It would be my intention through this blog to highlight companies that are doing good in this regard, those that are slipping up and the rest that have more or less lost it.

Thanks

Rohitaash Arora

Founder and CEO of IT Apps LLC – Ideas, Technology and Applications for enabling business growth