Rohitaash Says…

I am a big lover of internet. I love it, live it, celebrate it and stay busy thinking how I can help to unleash its power further and contribute my 2 cents to change lives for better through it.

Here are some my my beliefs

1. I believe internet “magnifies” good and bad luck.

One can get lucky or get stuck using its power. Lives are made and destroyed on web depending on what one indulges in. For ex, I found my first USA job and every job thereafter in this blessed country on the internet. Again for India and Indians like me in general, internet brought loads of luck. In an extremely orthodox and closed society; at-least on the surface, the liberal, entrepreneur voice and lot of pent up energy got a chance to express itself.

2. I believe internet is experiment pad for wannabe enterpreneurs.

I have started, failed and tasted “mild” successes in few of my online and not so online ventures and I am more than ever determined to do even better execution for my next ideas. You can get away for far less damage than you would incur in your failings in a brick and mortar startup.

3. I believe human experience is mostly passe when it comes to simple matters of customer service

If I could sign up and “cancel” most of my services by myself online, I do not want to subject myself to the mostly untrained or half trained, not empowered and sometimes rude and bully manpower of most of the companies.

4. I believe, internet is going to usher in huge home based economy.

GDPs will go down for a good reason and an individual would be able to compete with big business and its the human interaction experience, where big businesses, inspite of their fancy technology, will fail to compete with the neighbourhood guy whereas the neighbourhood guy would have access to the same level of technology as the big guy for far less cost.

Some of it is already happening through ebay, craigslist and now mobile applications. I believe a bigger wave would follow.

5. I believe web analytics can never give us the “why” of the data that we see.

While few of these “whys” have already been resolved for companies willing to pay attention, like we can not as a website throw useless forms in the face of our user. That we can not lag behind our competitors when it comes to user experience. That we must think of customer experience as the starting point and work backwards to accommodate our internal agendas and process problems rather than the other way out, etc. However, on most part, these resolutions are more of a result of  talent and experiences of the analyst. The “why” lies in this analyst’s higher awareness. Higher awareness that “why” is the longing of every human to experience this life in an ever improving way.

Its human nature to get excited when we see a person, place, product or service that enhances our life experience. This “why” applies as much to friendships, relationships, marriages and countries and towns we choose to live in as it applies to websites and products and services from businesses and governments.

This “why” is the absolute bottom line for any company. It provides explainations into organization’s thinking. For ex. why Motorola thought Q is the next big thing after Razr and why Apple thought iphone is the right device to hit the market with. it explains why yahoo’s new mail system didn’t work correctly for few months for many users including me and their decision makers thoughts a link to classic mail would be enough to make people continue to stick to yahoo. I for one shifted to Google completely after years on yahoo.

This “why” explains the disclaimer that past successes are not an indicator of future. It explains why “Success can be never ending and failure is never final”

Thanks

Rohitaash

Founder and CEO of IT Apps LLC – Ideas, Technology and Applications for enabling business growth