Rohitaash Says…

Importance of understanding that all power is sum total of alternatives and absolutes for a business (, person or nation)

Much of the power we observe, experience, give and obey comes from the powerful person or entity’s abundance of alternatives and absolute and very visible lead in its marketplace.

For a business, reducing customer’s “alternatives” and increasing its own “alternatives” through various products and services ensure new customers are never in short supply. At the same time, obtaining and retaining clear lead in few things that it does helps ensure loyalty of existing customers and constant attraction of competitor’s customers. This strategy ensures peace of mind for those running the business, which would become critical factor ensuring day to day execution stays in line with the strategic milestones, for a CEO busy firefighting during normal course of business can move the business forward through the tunnel but can not expand it by keeping a 120 degree view of the marketplace.

Also, while loyalty is critical to obtaining position of power and sustaining it, loyalty bites too. Sometimes, at just the wrong time. Thats when the”balm of alternatives” offer continued peace of mind for the CEO and enables him to remain a person with integrity, thoughtfulness and sanity in short a person of power. For an individual, business or nation, the means to the end are as important as the end itself for they determine who and what one is becoming on one’s journey to reach the material goals.